Um investimento que vem crescendo: o mercado de vinhos

Você sabia que o vinho tem poderosas propriedades antioxidantes, melhora o sistema cardiovascular e o humor e pode ser consumidor em qualquer época do ano em diversas ocasiões? No Brasil, a bebida é ainda pouco difundida e temos a crença que ela só pode ser consumida no inverno.

Os números comprovam: o Brasil é hoje o 17° no ranking de países consumidores no mundo, com cerca de 0,338 bilhões de litros ao, bem atrás de países como os Estados Unidos, que consomem 3,2 bilhões de litros ao ano. São menos de 30 milhões de brasileiros (num universo de 180 milhões com mais de 18 anos, que podem beber) que consomem vinho ao menos uma vez por mês.

Como atuar neste mercado que apensar de crescente ainda precisa ser desmistificado? O sommelier e empresário Paolo Faroni, diretor executivo da Decanter São José dos Campos, me contou um pouco como é o dia a dia no negócio de vinhos e como vem trabalhando para tornar o consumo cada vez mais popular na nossa região. Confira:

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