Vale Empreender: Como tornar o seu negócio em franquia?

O Vale Empreender é a nova editoria de vídeos do jornal O Vale, onde a cada 15 dias trarei conteúdo exclusivo com empreendedores da região. Nesta quinzena apresento à vocês a empresária Valéria Verdi, que comanda a Torteria Haguanaboka. Se você é de São José dos Campos, certamente já ouviu falar ou já provou as delícias de lá.

A Torteria Haguanaboka é a primeira franquia de tortas caseiras doces e salgadas do Brasil. Há 28 anos, Valéria Verdi, diretora e fundadora da marca, resolveu trocar o emprego de professora concursada pelo empreendedorismo e transformar o hobby de família em negócio. Em 2015, ela deu início ao processo de expansão através de franquias, com o objetivo de legar o sabor e gostinho caseiro à outras cidades do país.

Quer saber como ela chegou até aqui? Aperta o play e confira meu bate papo com a empresária.

188 ideias sobre “Vale Empreender: Como tornar o seu negócio em franquia?

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